Volkswagen: The legend of the Saci.
Saci is a one-legged prankster who wears a magical red cap that enables him to disappear and reappear wherever he wishes (usually in the middle of a dust devil).
Volkswagen: The legend of the headless mule.
“Headless Mule” is the ghost of a woman who was condemned to turn into a fire-spewing headless mule, galloping through the countryside from Thursday’s sundown to Friday’s sunrise.
Volkswagen Space Cross book app: The legend of Saci.
The app is an interactive book that tells the story of the most famous folk-tales of the brazilian folklore narrated by Joao Gordo, the leader of the biggest punk rock band in the country. saci is known for playing tricks on people. he shows up everywhere in brazil and has a different name in different parts of the country.
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Role: creative direction, concept, idea and design.