Volkswagen Innovation Channel Campaign. 


Volkswagen Innovation Channel - YouTube Ad #01

Role: Digital Creative Direction and Concept.


Volkwvagen Hidden Frame - YouTube Ad #02

We needed to show how Side Assist works, an innovation from Volkswagen’s cars.So we used YouTube's resources and technology, which are part of users' everyday life, in a simple and straightforward way to show the difference our innovations make in people's lives.

Role: Digital Creative Direction and Concept.


Volkswagen The Original Click - YouTube Ad #03

To highlight that vw vehicles are all made with 100% original parts, we have placed banners on youtube videos that copied original, well-known songs. if one clicks on the banner, it would be taken to the original song’s video.

Role: Digital Creative Direction and Concept.


Volkswagen Automatic Skip Ad - YouTube Ad #04

To announce the New Fusca (the Brazilian New Beetle), AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched.
In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the "skip ad" button. The lettering explains: "New Beetle with DSG Tiptronic transmission. You don't shift gears. Neither does the commercial".

Role: Digital Creative Direction and Concept.


Volkswagen Start Stop - YouTube/Chrome Ad #05

Role: Digital Creative Direction and Concept.